Current Consumers.
Demographics
Age : 25 – 35 years old.
Gender : Male and Female.
Income range : RM 2,500 – RM 3,500.
Education Level : University and College graduates.
Occupation : Professional, Government officer, Private workers,Working Adults,Businessman.
Race and Ethnicity : All races and ethnicity.
Geographic location : Urban , Sub-Urban.
Psychographics
Perception : Parents who want to secure money for the future of their children.
Learning : Parents obtain knowledge from newspapers, friends, advertisements,internet, surroundings.
Motivation & Needs : To provide the necessities of life for the future of their children.
Attitude : Parents who are responsible for the future of their children.
Personality : Caring and concern about the future of their loved ones.
Lifestyle : People who are more towards family-type.
